Year 2014 Abstract The research assesses society's willingness to pay using a discrete choice analysis for a soil management programme in Andalusian olive groves identifying different groups based on preference heterogeneity. The results show that soil carbon sequestration in olive groves provides net social value and can be a cheap and cost-effective way of combating climate change. Authors Rodríguez-Entrena, M., Espinosa-Goded, M., & Barreiro-Hurlé, J. Publisher Ecological Economics, 99, 63-73. Case study(ies) Cover Crops and No-Tillage in an Olive Grove (Andalusia, Spain) Source type Scientific Article